About Us
Our Story
Family-Owned Since 1946 • Mercerville, NJ
Carella’s Shoes has been proudly serving the Mercerville community with high-quality footwear and exceptional service since 1946. As the oldest privately owned shoe store in Central New Jersey, we take pride in offering a traditional, full-service shoe-buying experience, something that’s increasingly rare today.
For us, shoes are more than just products, they’re a way to care for people. Every shoe we carry is chosen for its craftsmanship, comfort, and support. From toddlers taking their first steps to older adults needing specialized footwear, we’re here to make sure every customer walks out with the perfect fit.
A Legacy of Craftsmanship
Our story began in 1921, when our great-grandfather Frank Carella emigrated from Italy and opened Capitol Shoe Repair. In 1946, his sons James and Francis joined the business and expanded into retail, laying the foundation for what would become Carella’s Shoes.
Today, Carella’s is proudly run by Francis’s sons; Fred, Carl, Tom, and Paul - who grew up in the store and learned the trade from the ground up. With over 40 years of hands-on experience each, we've gone from sweeping floors to becoming expert fitters and trusted advisors to generations of families across Central New Jersey.
We continue this legacy in loving memory of our father, Francis, and all the family members who worked tirelessly to build a business rooted in service, craftsmanship, and community.
Now, the next generation is stepping in to help move Carella’s Shoes into the future, expanding our presence online, launching social media, and making it possible for customers across the country to shop with us. While the way people shop may be evolving, our commitment to quality and personalized service remains exactly the same.
Fit Matters - Because Family Matters
We know the importance of proper footwear because we live it ourselves. As parents and grandparents, we understand how vital it is to find shoes that support growing feet, aging joints, and everything in between.
We specialize in helping:
-
First-time walkers
-
Toddlers & kids
-
Adults with orthotic or diabetic needs
-
Seniors requiring extra support
-
Customers with special fit concerns
You don’t have to guess, we’re here to listen, measure, and recommend what’s best for you.
Footwear for the Whole Family
From familiar names like UGG and New Balance to specialty brands like Naot and Rieker, our carefully curated selection has something for everyone. We also carry a wide range of over-the-counter orthotics, and our staff is trained to help you find the right support and fit.
Experience the Difference
At Carella’s, service is everything. We don’t just sell shoes - we build relationships. Whether it’s your child’s first pair of walkers or your dad’s new diabetic shoes, we treat every fit like it’s for our own family.
Stop by our Mercerville store and discover why generations of customers trust us to keep their feet happy. We can’t wait to meet you!